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20 July 2011

Picking Apart Language

It annoys people sometimes but it is often necessary.

I was watching a commercial for the anti-depressant drug Pristiq. The narrator says, "...Pristiq is thought to work by affecting the levels of two chemicals in the brain serotonin and norepinephrine..."

I beg your pardon.

The drug is thought to work. You mean your handlers don't know, Mr. Narrator?

That's the kind of language I'd expect from an amateur mechanic installing a part on my car she knows next to nothing about. That's the language of speculation. That's something I say to people when I don't know and am giving them my best guess.

They need to get one of the drug geeks from Pfizer to do the narration or rewrite this guy's script.

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